Selling · 6 min
Pricing your East London home in a slower market
2026-07-14
Overpricing costs more than time. Here is how we build a price from evidence rather than optimism.
The first three weeks of marketing produce the strongest interest a property will ever receive. Price above the evidence and you spend that window teaching the market that your home is expensive.
We build every valuation from three sources: comparable completions in the last six months, live competition currently available, and the withdrawal rate on the street. That last figure is the one most agents omit, and it is usually the most honest.
A correctly priced home in East London is currently agreeing terms in around twenty-one days. A home priced ten per cent high takes an average of four months and ultimately sells below the correct figure.
